CLIENT:Rupmaya Shoelasts

Rupmaya serves the footwear industry through manufacturing shoe lasts for a large number of domestic and international companies. While the business had grown considerably in the past years, there was an expressed need to revitalise their brand position. We worked with the leadership at Rupmaya to create an identity that reflects its position in the industry. In addition to the logo design, we crafted the tagline, developed the administrative and marketing collaterals.